Job Details

About the Client:
Our client is a well-established and rapidly growing company in the real estate education and live events industry, focused on teaching individuals how to invest in tax liens. For over a decade, they have educated more than 100,000 students through a combination of in-person events, virtual programs, and a thriving community platform.
In recent years, the company has built a strong operational foundation and is now entering a significant growth phase, with increased investment in marketing to scale its impact. With 9-10 live events hosted nationwide each week, an expanding digital funnel, and a growing student base, the organization is focused on building a best-in-class marketing engine.

Position Overview:
Our client is seeking a highly motivated and innovative Social Media Manager to take ownership of their social media strategy and elevate their digital presence. This individual will play a key role in driving engagement, generating leads, and strengthening brand visibility across multiple platforms.
The ideal candidate is both strategic and execution-focused-someone who is deeply immersed in the evolving social media landscape, unafraid to test new ideas, and capable of transforming social channels into a high-performing lead generation engine.
Key Responsibilities:
Social Media Strategy Development:

• Conduct a comprehensive audit of current social media performance, identifying strengths, weaknesses, and growth opportunities
• Develop a strategic framework for all social media activities, including content planning, platform prioritization, and audience targeting
• Stay ahead of trends by continuously researching platform updates and emerging strategies
• Build and execute geo-targeted campaigns to support lead generation in key markets

Content Creation & Curation:

• Create engaging content series that leverage existing company stories and assets
• Curate and repurpose content to maximize reach and performance
• Explore and develop content strategies for emerging platforms (e.g., Discord) while revitalizing existing channels (e.g., X, Instagram)

Community Engagement & Management:

• Actively engage with the online community through comments, messages, and conversations
• Monitor social channels for brand mentions, trends, and relevant discussions
• Respond to customer inquiries and feedback in a timely, professional manner

PR Outreach & Storytelling:

• Identify opportunities for media coverage and storytelling related to the brand
• Support outreach efforts and act as a liaison between the company and external media channels

Platform Management:

• Oversee and optimize content across platforms including Instagram, Facebook, TikTok, and YouTube
• Develop and execute a strategy for executive-level social presence, including platforms such as X

Collaboration & Reporting:

• Partner closely with marketing and media buying teams on paid and organic strategies
• Track, analyze, and report on performance metrics, providing actionable insights for optimization

Qualifications:
Experience:

• 3-5+ years of experience in social media management, with a demonstrated track record of building and executing successful strategies

Skills:

• Deep understanding of social media platforms, trends, and best practices
• Strong written and verbal communication skills
• Proven creativity and innovation in content development
• Ability to think strategically while executing at a high level
• Experience with social media analytics and reporting tools
• Proactive, fearless approach to testing new ideas and channels

Attributes:

• Forward-thinking, innovative, self-motivated, and highly passionate about social media

Location:

• Overland Park, Kansas

BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.

From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.

BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.

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