Job Details

Paid Media Coordinator, Programmatic - Remote

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Job Summary: Zero Gravity Marketing is seeking a Paid Media Coordinator, Programmatic to join our growing team. This role specializes in programmatic advertising and will focus on managing campaigns across platforms like StackAdapt and other demand-side platforms (DSPs). The ideal candidate has a strong foundation in digital media buying, audience targeting, data analysis, and campaign optimization.

Responsibilities

• Work with senior team members to plan, execute, and optimize programmatic campaigns with DSPs (StackAdapt, etc.).
• Oversee programmatic campaigns across CTV, Display, Audio, and other formats.
• Monitor campaign performance, adjusting bidding strategies, audience segmentation, and creative rotation for continuous improvement.
• Leverage data-driven insights to optimize targeting, ad placements, and creative elements for maximum efficiency and ROI.
• Implement A/B testing strategies to enhance campaign effectiveness, including audience segmentation, creative variations, and landing page optimization.
• Collaborate with internal teams to ensure seamless execution of programmatic initiatives aligned with client objectives.
• Stay up-to-date on programmatic trends, platform updates, and best practices to maintain a competitive edge in the industry.
• Report and present key performance metrics to stakeholders, providing insights and recommendations for continuous improvement.
• Manage budgets efficiently, ensuring campaigns meet KPIs and deliver measurable results for clients.

Qualifications

• At least 1+ year of experience in programmatic advertising, paid media, or digital marketing.
• Hands-on experience with StackAdapt or other DSPs.
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Experience with audience segmentation, lookalike modeling, and contextual targeting.
• Understanding of programmatic buying and data-driven marketing strategies.
• Proficiency in Google Analytics, Google Tag Manager, and other tracking tools is a plus.
• Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Advertising, or a related field preferred.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Non-profit Organizations, Strategic Management Services, and Writing and Editing

Note: This posting may include related opportunities and regions. Please apply if interested in similar roles.