Job Details

Overview

Senior Paid Social Strategist (Remote US) at Abe. Abe is a specialized consultancy focused on social media advertising, working with LinkedIn, Meta, and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position offers the opportunity to be on the ground floor of a fast-growing specialty agency.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align tasks, ensure quality, and identify improvements
• Build client strategies each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within a boutique agency
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells, and referrals through client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more
• Proficiency with advertising platforms and tools (e.g., LinkedIn Campaign Manager, ZoomInfo, 6sense)
• Ability to delegate to junior team members for joint success
• Strong understanding of paid search/paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, and other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier and job title
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy with data storytelling
• Competitive, curious, and a strong problem solver
• Continual learner, staying on the cutting edge of the industry
• Ability to manage multiple projects simultaneously
• Quality-focused with a sustainable approach to advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Align with Abes core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and satisfaction metrics
• Build client trust and renewals through strong relationships
• Cross-sell services aligned with client goals
• Clear communication of results to clients and executives
• Sound decision-making guiding accounts strategic direction

Benefits

• Base salary range for this position in the United States is $85,000$95,000 USD, with potential for bonus eligibility. Final salary may vary based on compensation practices, skills, and experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and 50% employer contribution for dependents
• Benefits to Support the Whole Person: Mental health (Spring Health), Headspace, Omada, fertility support, Aaptiv workouts, and One Medical membership
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, Year-end recharge, Paid Parental Leave
• 401(k) with a 3% company match (Traditional and Roth)
• Annual bonus tied to tenure

Work Environment

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Some roles may allow global opportunities in Canada, the UK, and Australia. You must have work authorization for the location and reside there permanently for global locations. This role is 100% Virtual, collaborating via Zoom and Slack. You will need a laptop, required software, reliable internet, and a professional background. Reasonable accommodations are available for qualifying individuals. For inquiries about accommodations, contact ...@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.