Job Details

Overview

We believe in the power and joy of learning. At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We recognize the value of diverse perspectives and strive to empower employees to voice their ideas and bring their authentic selves to work. To learn more, please see

About the Role

Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept Director of Marketing Automation to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact. You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
• Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
• Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.

Platform Management

• Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
• Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
• Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.

Campaign Execution & Optimization

• Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
• Implement testing and optimization strategies to improve campaign performance and ROI.
• Monitor deliverability, subscriber health, and platform performance.

Collaboration & Enablement

• Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
• Develop documentation, training programs, and onboarding materials to upskill internal teams.
• Serve as the point of contact for issue resolution and platform health monitoring.

Qualifications

Experience

• 7+ years in marketing automation, with 3+ years in a leadership role.
• Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
• Proven success in designing scalable architectures and integrating Salesforce Data Cloud.

Skills

• Strong understanding of relational data models, segmentation, and audience management.
• Excellent communication and project management skills.
• Ability to translate technical concepts for non-technical stakeholders.

Certifications (Preferred)

• Salesforce Marketing Cloud Email Specialist
• Marketing Cloud Administrator or Consultant

About Cengage Group

Cengage Group is a global education technology company serving millions of learners. We provide affordable, quality digital products and services to equip students with the skills they need to be job ready. For more than 100 years we have enabled the power and joy of learning with trusted content and now integrated digital platforms. We serve higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through scalable technology, including MindTap and Cengage Unlimited, we support learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities during the job application process. If you are an applicant with a disability and require accommodations, please contact ...@cengage.com or +1 (617) ###-####.

Compensation

At Cengage Group, we provide a comprehensive Total Rewards package. The full base pay range for this position is $138,200.00 - $160,000.00 USD. Individual base pay will vary based on schedule, qualifications, experience, internal equity, and geographic location. Sales roles may include incentive compensation beyond base pay. The company also provides information on Total Rewards philosophy here:

Warning: Be aware of targeted recruitment scams. Cengage will interview candidates via live in-person meetings, phone, or video calls before an offer is extended. Verify communications originate from an @cengage.com email address.

Note: This description may include links and general information about the company and the role.